Predicting Market Success (PDF)

Praise for Predicting Market Success

"Predicting Market Success has come at the right time for
major companies. The value of understanding the dimensions of your
brand's unique appeal and strength of preference is indispensable
for brand strategy today. This book is well worth your time."

--Joseph T. Plummer, Chief Research OfficerThe Advertising
Research Foundation

"In the competitive world of branding, understanding what drives
consumer loyalty is the cornerstone of a brand's continued success.
Passikoff's market-driven insights on how to obtain, analyze, and
utilize loyalty metrics will help you make strategic,
brand-enhancing decisions."

--Seth M. Siegel, Cochairman, The Beanstalk Group

"Passikoff is the guy who can explain to me why people buy
certain things from certain companies, even though other things by
other companies seem just as good. With his great feel for pop
culture and almost philosophical outlook, he understands what makes
consumers tick-and stick."

--Lenore Skenazy, syndicated columnist

"Loyalty is a key component of the strength of a brand and brand
equity, and Passikoff understands loyalty like few others. In this
book, he captures the essence of loyalty and branding in a
practical way-showing how loyalty drives profitability."

--Erich Joachimsthaler, Chairman, Vivaldi Partners

"If you want a business book that will make you feel justified,
complimented, and comfortable, don't read this. If you want a book
to challenge your beliefs about brand marketing right down to the
core, you can't afford not to."

--John Gaffney, Executive Editor, Peppers & Rogers
Group