Preparation Breeds Success (ePub)
Technical Sales of Customized, Capital, and Engineered Products
(Sprache: Englisch)
This guide describes how to be effective and achieve positive outcomes in business and in life. To succeed you need to pay attention and do your research.
Michael F. Hotchkiss believes thats especially true in sales, where you need to connect with...
Michael F. Hotchkiss believes thats especially true in sales, where you need to connect with...
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This guide describes how to be effective and achieve positive outcomes in business and in life. To succeed you need to pay attention and do your research.
Michael F. Hotchkiss believes thats especially true in sales, where you need to connect with prospects and keep the business of existing customers. Drawing upon his many years of experience selling customized capital, and engineered products, he walks you through the steps you need to take to:
know why your customers buy;
get to know people on a personal level;
research potential customers;
navigate cultural differences;
initiate meaningful conversations.
Selling engineered and technical goods that may have different purposes, uses, and features is far more complicated than selling hula hoops. You need to know what youre dealing with, create a strategy to react to what you discover, and store everything you want to learn in your memory for easy reference.
While geared for those who sell technical goods, the tips and strategies youll learn can be used in other businesses. No matter how many years youve been selling, you can do better by applying the methods in Preparation Breeds Success.
Michael F. Hotchkiss believes thats especially true in sales, where you need to connect with prospects and keep the business of existing customers. Drawing upon his many years of experience selling customized capital, and engineered products, he walks you through the steps you need to take to:
know why your customers buy;
get to know people on a personal level;
research potential customers;
navigate cultural differences;
initiate meaningful conversations.
Selling engineered and technical goods that may have different purposes, uses, and features is far more complicated than selling hula hoops. You need to know what youre dealing with, create a strategy to react to what you discover, and store everything you want to learn in your memory for easy reference.
While geared for those who sell technical goods, the tips and strategies youll learn can be used in other businesses. No matter how many years youve been selling, you can do better by applying the methods in Preparation Breeds Success.
Autoren-Porträt von Michael F. Hotchkiss
Michael F. Hotchkiss is a mechanical engineer who has spent most of his professional life marketing and selling capital machinery and engineered products. He lived in Singapore for five years and has gained valuable business and cultural insights by traveling throughout the world. He leads sales and marketing at Interface Devices Inc., which was founded by his father. He lives in New Haven, Connecticut, with his wife, Sue, and three dogs.
Bibliographische Angaben
- Autor: Michael F. Hotchkiss
- 2014, 142 Seiten, Englisch
- Verlag: Archway Publishing
- ISBN-10: 1480807745
- ISBN-13: 9781480807747
- Erscheinungsdatum: 21.07.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.22 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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