Product Management: Bringing New Products to Market / Matador (ePub)
(Sprache: Englisch)
Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you...
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Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you through the journey in incremental steps that enable you to learn quickly and put that learning into action. The book starts by framing the idea, moves onto setting a motivating vision, objectives and key performance indicators; understanding customers and using this to create new products into the market. Supporting areas that product people need to understand and may need to get involved in are also covered. This is 1 of 4 books in the Product Management Series. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.
Bibliographische Angaben
- Autor: Asomi Ithia
- 2019, Englisch
- Verlag: Troubador Publishing Ltd
- ISBN-10: 1838597484
- ISBN-13: 9781838597481
- Erscheinungsdatum: 28.10.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.81 MB
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- Vorlesefunktion
Sprache:
Englisch
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