Profile of Harvard Business Publishing (PDF)
(Sprache: Englisch)
The study looks closely at the products, content and strategy of Harvard Business Publishing, including the Harvard Business Review and other business units serving both corporate and business education markets. The 56-page report gives detailed data on the...
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The study looks closely at the products, content and strategy of Harvard Business Publishing, including the Harvard Business Review and other business units serving both corporate and business education markets. The 56-page report gives detailed data on the organization's website, use of social media, print circulation, case study sales and other facets of Harvard Business Publishing. In addition to major revenue generators such as the Harvard Business Review and case studies, the report looks at emerging products such as Harvard ManageMentor, Leadership Direct, New Leader Program, Leading Edge and other HBP products and services.The report includes data and other information drawn from more than 30 sources and gives hard data or estimates on case studies sold, website visitors, likes, followers and other indicators on various social media channels including Facebook, Twitter, and LinkedIn; as well as viewership data for HBR videos on YouTube. The reports also looks at overall HBR revenues from 2012-2017 and revenue breakdowns by geographic region.
Bibliographische Angaben
- Autor: Primary Research Group Staff
- 2017, Englisch
- ISBN-10: 1574404709
- ISBN-13: 9781574404708
- Erscheinungsdatum: 11.09.2017
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- Dateiformat: PDF
- Größe: 0.72 MB
- Mit Kopierschutz
Sprache:
Englisch
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