Profit & Purpose / Wiley Nonprofit Authority (PDF)

Why has Warby Parker been able to make such dramatic inroads
against the behemoths in the long established eyeglass market? How
has Method revolutionized the soap aisle? Amid the cacophony of
online retailers, why has Etsy seen such explosive growth, with
2013 annual sales north of $1 billion?

These companies all have been disruptive because they are
operating from a strong social/environmental purpose. They are
proving a counterintuitive truth - purpose can drive profits.
But it's not just innovative startups that are getting in on
the action. Blue chip companies such as Nike, Coca-Cola and IBM are
innovating within their organization to create a positive social
and environmental impact globally.

This is not a trend. It's the future of business.

Based on in-depth interviews with founders, Profit & Purpose
profiles a number of the most successful pioneers of this new way
forward, telling the stories of thirteen social enterprises ranging
from non-profits like Charity:Water and Dhref="http://donorschoose.org/">onorsChoose.org, to
for-profits, like Method and Burts Bees; from startups like Etsy
and Warby Parker, to multinational corporations with market
capitalizations in the hundreds of billions, like Coca-Cola, IBM
and Nike. Kyle Westaway digs beneath the public stories of these
organizations' success to reveal how they have harness the
power of purpose.

Taking readers behind the scenes, he shows how these leading
social enterprises progressed from concept to scale, how they
overcame common pitfalls, and how they managed to find an optimal
balance between their mission and their business mandates. Westaway
reveals that though there is no magic bullet formula that
guarantees success, there are seven core practices that distinguish
these market leaders from the pack of contenders. They are:

* DISCOVER THROUGH CURIOSITY // Finding the right
opportunity catalyzes impact.

* DESIGN WITH HUMILTY // Prioritizing users creates killer
products.

* BUILD THROUGH HUSTLE // Rallying people creates critical
momentum for launch.

* FUND BY COMMITMENT // Aligning funders around a vision creates
true partnerships.

* CONNECT WITH AUTHENTICITY // Authentic connection builds a
movement.

* SCALE THROUGH COMMUNITY // Focusing on culture ensures smart
growth.

* EVALUATE WITH HONESTY // Honest measurement ensures continual
improvement.

Profit & Purpose takes the literature on social
entrepreneurship an important step forward, providing the practical
tools for turning good intentions into breakaway success.