Promotional Practices and Perspectives from Emerging Markets (ePub)
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
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This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
Avinash K Shrivastava is Assistant Professor at International Management Institute, Kolkata, West Bengal, India.
Sachin Kumar Raut is a full-time doctoral scholar in the Department of Marketing at Fortune Institute of International Business, New Delhi, India, and Cotutelle Doctoral Scholar in the Department of Business and Law at the University of Agder, Norway.
- 2022, 1. Auflage, 274 Seiten, Englisch
- Herausgegeben: Sudhir Rana, Avinash K Shrivastava, Sachin Kumar Raut
- Verlag: Taylor & Francis
- ISBN-10: 1000641643
- ISBN-13: 9781000641646
- Erscheinungsdatum: 05.09.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 3.15 MB
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