Psychology of Gift-Giving (PDF)
Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother's Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as...
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Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother's Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.
The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
- What 'secret' rules of giving and receiving do we follow? What messages do we send with our gifts? How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? What mistakes should we avoid when giving gifts in romantic relationships? When is a monetary gift appropriate and when is it not?
The Author
Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
- Autor: Bernd Stauss
- 2023, 1st ed. 2023, 180 Seiten, Englisch
- Verlag: Springer Berlin Heidelberg
- ISBN-10: 3662663937
- ISBN-13: 9783662663936
- Erscheinungsdatum: 04.01.2023
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- Dateiformat: PDF
- Größe: 2.69 MB
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