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Public Relations and Participatory Culture (PDF)

Fandom, Social Media and Community Engagement (Sprache: Englisch)
 
 
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Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original...
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Bestellnummer: 75432889

eBook (pdf) 58.99
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