Qualitative Research in Marketing and Management (PDF)

Name: Qualitative Research in Marketing and Management
Brand: Taylor & Francis
SKU: 130543615
Price: 53.49 EUR
Availability: OnlineOnly

Doing Interpretive Research Projects (Sprache: Englisch)

Autor: Chris Hackley

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Qualitative Research in Marketing and Management, Chris Hackley

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This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse...

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Autoren-Porträt von Chris Hackley

Chris Hackley is Professor of Marketing at Royal Holloway, University of London, UK. He has published more than 200 books, chapters and research journal papers on topics in qualitative research, marketing, advertising and consumer policy.