Response Books: Winning Strategies for Business (ePub)
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The recent global economic crisis has alerted the business world to the need for maintaining a strategic edge through productivity enhancement, cost management and product innovation. The book provides a holistic and contemporary lesson on strategic management by encompassing areas like strategy development, new economic policy, strategies for survival, competitive advantage, growth, mergers, globalization, innovation, and portfolio management.
The author also brings together numerous examples and case studies on companies like Infosys, Reliance, Biocon and Amul to explain how organizations have faced and dealt with business and economic challenges.
Professor Baisya was the recipient of Gardner Award for the year 1974 and Dr J.S. Pruthi Award for the year 2001 for significant contribution to the processed food industry in India. He received the Commendation Award of National Institute of Management and Technology for 2002 for significant contribution in corporate turnaround strategy. He has recently won the Best Professor of Marketing Management Award from Bloomberg UTV.
- Autor: Rajat K Baisya
- 2010, 288 Seiten, Englisch
- Verlag: Sage Publications
- ISBN-10: 935150932X
- ISBN-13: 9789351509325
- Erscheinungsdatum: 09.09.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 4.34 MB
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