Retail Analytics / SAS Institute Inc (PDF)

Preface. Acknowledgments. Chapter 1: Retailing Analytics: An Introduction. Retailer Goodwill. The Inside Scoop: Retail Power Brokers. Retail Organization. Communicating to the Retail Organization. Point of Sale versus Market Basket Data. Data Is Gold. Data as Revenue: The Price of Retail Data. Chapter 2: Retail and Data Analytics. Hard-Core Data Terms: Now we're talking the Fun Stuff. Market Basket. Data Storage 101. Data without Use Is Overhead. Case Studies and Practical Examples of Data-Related Retail Projects. Celebrity Marketing: Tracking Effectiveness. House Brand versus Name Brand. E-Business: Clicks and Mortar. Affinity Merchandising: Merchandise Cross Sell Case Study. Market Basket Analysis: Examples. Store Departmental Cross Selling. Chapter 3: The Apparel Industry. Many Types of Apparel Businesses. Retailer Building and Location, Location, Location. Who is My Customer: Size up the Opportunity and Show Me the Money! Evolution of a Brand: Not Your Father's Blue Jeans. Diversification: Spread Risks over Multiple Businesses. Critical "Need to Know" Information in Apparel Analytics. Retail in General: Impulse Buying. Chapter 4: Importance of Geography and Demographics. Understanding the Tools and the Data Requirements. How does Geography Fit into Retail: Location, Location, and Location! Now That We Understand the Tool and the Data: What Do We Do? Market Observations: Additional Uses of the GIS Tool. Chapter 5: In-Store Marketing and Presentation. Understanding the Different Store Designs. All about Pricing. Types and Sizes: Retail Store Strategies. Shopping by Design: Traffic Patterns. In-Store Media: Advertising or Just Displays. Chapter 6: Store Operations and Retail Data. Setting the Store up for Success: Strategic Uses of Data. In-store Career Path: Stockperson to Store Manager. Chapter 7: Loyalty Marketing. Loyalty Programs. Total Program Incentive: Are you Loyal? From the Consumer Finance Credit Card Retail Perspective. Loyalty Segments: Develop Them

EMMETT COX is Senior Vice President of Consumer and Business Intelligence at BBVA Compass Bank, where he uses his retail experience in the development of strategic-based consumer programs. He has also worked for Walmart Financial Services, GE Money Global, and Kmart. He has lectured in many CRM and marketing conferences and seminars, including the Paris Loyalty Forum, Czech Republic Loyalty Management, ACNielsen Category Management, Spectra Marketing and Intelligent Targeting, Teradata NCR Partners, and others in the United States; Coolum, Australia; and Vienna, Austria.

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