Retail Location Planning in an Era of Multi-Channel Growth (ePub)
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The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment, including branch scorecards, geographical information systems (GIS), spatial modelling and mathematical optimisation.
Graham Clarke is Professor of Business Geography at the University of Leeds. He has worked extensively in various areas of GIS and applied spatial modelling, focusing on many applications within urban/ social geography. Graham specialises in retail geography and model development in relation to retail store location planning. His major research interests relate to retail location planning in relation to the multi- channel growth strategies of retail organisations.
Martin Clarke is Professor of Geographic Modelling in the School of Geography, University of Leeds, and Deputy Director of the Consumer Data Research Centre. Martin's main interests are based around service analysis and planning. From 1990 to 2004 he was Chief Executive of GMAP Ltd, one of the most successful university spin- out companies in the UK that specialised in network planning and location analysis for some of the world's largest retail corporations.
- Autoren: Mark Birkin , Graham Clarke , Martin Clarke
- 2017, 258 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317064534
- ISBN-13: 9781317064534
- Erscheinungsdatum: 27.03.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 1113 MB
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