Routledge Communication Series: Public Relations As Relationship Management (PDF)
A Relational Approach To the Study and Practice of Public Relations
(Sprache: Englisch)
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by...
Leider schon ausverkauft
eBook
32.03 €
16 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Routledge Communication Series: Public Relations As Relationship Management (PDF)“
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
Bibliographische Angaben
- 2000, 280 Seiten, Englisch
- Herausgegeben: John A. Ledingham, Stephen D. Bruning
- ISBN-10: 1410604667
- ISBN-13: 9781410604668
- Erscheinungsdatum: 12.02.2000
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Routledge Communication Series: Public Relations As Relationship Management"
0 Gebrauchte Artikel zu „Routledge Communication Series: Public Relations As Relationship Management“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Routledge Communication Series: Public Relations As Relationship Management".
Kommentar verfassen