Routledge International Handbook of Consumer Psychology / Routledge International Handbooks (PDF)
This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content.
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This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content.
Cathrine V. Jansson-Boyd is a reader in consumer psychology at Anglia Ruskin University, Cambridge, UK. Her areas of research include tactile perception, aesthetics and sustainability. She has conducted research for many large organizations to further the understanding of various aspects of consumer perception. Her work has been published in both books and journals.
Magdalena J. Zawisza is a senior lecturer in psychology at Anglia Ruskin University, Cambridge, UK. She obtained her PhD from Royal Holloway, University of London, UK and MSc from Gdansk University, Poland. Her main research interests include consumer, gender and social psychology. She employs quantitative methodology in her research and consultancy.
- 2016, 748 Seiten, Englisch
- Herausgegeben: Cathrine V. Jansson-Boyd, Magdalena J. Zawisza
- Verlag: Taylor & Francis
- ISBN-10: 131753994X
- ISBN-13: 9781317539940
- Erscheinungsdatum: 18.11.2016
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- Dateiformat: PDF
- Größe: 24 MB
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