Secrets of the Marketing Masters (PDF)
What the Best Marketers Do -- And Why It Works
(Sprache: Englisch)
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior...
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All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to:build a marketing cultureshare results that matter–good and badconnect with customers on an emotional levelfind ways to amplify the customer voice within their companyrun marketing like a professional servicecultivate positive word of mouth both on and offlinebuild customer listening postsdevelop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.
Autoren-Porträt von Dick Martin
Dick Martin (Summit, NJ) was formerly executive vice president of public relations and brand management for AT&T. He has written for such publications as the Harvard Business Review, BusinessWeek Online, Chief Executive, and Leader to Leader.
Bibliographische Angaben
- Autor: Dick Martin
- 2009, Englisch
- ISBN-10: 0814410227
- ISBN-13: 9780814410226
- Erscheinungsdatum: 15.05.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 1.46 MB
- Mit Kopierschutz
Sprache:
Englisch
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