Selling IT (ePub)
This book presents a systematic analysis of the processes, techniques and methods involved in IT sales and marketing. It highlights the nuances of selling, marketing and developing IT solutions that create value for customers.
26 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This book presents a systematic analysis of the processes, techniques and methods involved in IT sales and marketing. It highlights the nuances of selling, marketing and developing IT solutions that create value for customers.
Srinivas Pingali has close to 30 years of varied experience in product development and innovation and sales and marketing in multinationals and entrepreneurial companies. He is currently a professor of practice at the Indian Institute of Management, Udaipur, India. His areas of expertise include strategy, digital transformation, entrepreneurship, and innovation. He is a chemical engineer for Osmania University, College of Technology, India, and holds an MBA degree in marketing from the University of Illinois at Champaign-Urbana, USA. He is an executive fellow in management (doctoral equivalent) at the Indian School of Business.
Amitabh Satyam is chairman of Smart Transformations and a former managing partner of SAP. A graduate of IIT Kanpur with an MBA from Fisher College of Business, USA, he led Global Telecom Consulting at IBM, where he also set up the global IoT practice. His earlier roles include managing director at MobiApps, vice president at Siemens, national head of operations at Reliance Infocomm, and financial advisor at Morgan Stanley Smith Barney. His book, The Smart City Transformations (2017), is an established global reference book on the topic. In the United States, he taught for four years at Ohio State University and Rider University.
- Autoren: Sandip Mukhopadhyay , Srinivas Pingali , Amitabh Satyam
- 2021, 1. Auflage, 280 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000452581
- ISBN-13: 9781000452587
- Erscheinungsdatum: 26.09.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 3.81 MB
- Ohne Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Selling IT".
Kommentar verfassen