Service Design and Service Thinking in Healthcare and Hospital Management (PDF)
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The contributors cover various aspects and fields of application of service design and service thinking, including service design processes, tools and methods; service blueprints and service delivery; creation and implementation of services; interaction design and user experience; design of service touchpoints and service interfaces; service excellence and service innovation. The book will appeal to all scholars and practitioners in the hospital and healthcare sector who are interested in organizational development, service business model innovation, customer involvement and perceptions, and service experience.
Christoph Rasche is the Chair of Professional & Corporate Services at the University of Potsdam, Germany. Professor Rasche teaches strategic and general management in national and international MBA programs with a special focus on the healthcare and hospital industry. His main research areas are strategic and general management in the healthcare & hospital sector, which is currently experiencing an era of professional value creation based on a strong management and leadership focus.
- 2018, 1st ed. 2019, 535 Seiten, Englisch
- Herausgegeben: Mario A. Pfannstiel, Christoph Rasche
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3030007499
- ISBN-13: 9783030007492
- Erscheinungsdatum: 28.12.2018
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- Größe: 47 MB
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