Service Management at EasyJet. An evaluation of process, humans aspects and managing resource capacity (PDF)
(Sprache: Englisch)
Essay from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, The University of Texas at Arlington, language: English, abstract: This paper discusses the service management approaches at EasyJet with regard to process,...
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Essay from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, The University of Texas at Arlington, language: English, abstract: This paper discusses the service management approaches at EasyJet with regard to process, humans aspects and managing resource capacity. Sir Stelios Haji-Ioannou founded EasyJet in 1995 with the vision of the creation of a customer-centric brand that would change the air travel concept. After the market leader Ryanair, EasyJet is the challenger in the European airline industry low-cost travel.
There are more than 500 routes and 129 airports that EasyJet serves in West Asia, North Africa, and Europe. As low-cost corporation EasyJet distinguished it from traditional airlines by its low-fares. EasyJet maintains low costs through elimination of unnecessary expenses and frills. Cost reduction is a strategy for reaching many clients as possible and EasyJet has adapted it as one of its service management approaches.
There are more than 500 routes and 129 airports that EasyJet serves in West Asia, North Africa, and Europe. As low-cost corporation EasyJet distinguished it from traditional airlines by its low-fares. EasyJet maintains low costs through elimination of unnecessary expenses and frills. Cost reduction is a strategy for reaching many clients as possible and EasyJet has adapted it as one of its service management approaches.
Bibliographische Angaben
- Autor: Christine Nyandat
- 2019, 1. Auflage, 13 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 334604100X
- ISBN-13: 9783346041005
- Erscheinungsdatum: 23.10.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 0.49 MB
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Englisch
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