Social Machines (ePub)

Companies like Facebook and Twitter have redefined social
interaction. But what if "machines" like automobiles,
bicycles, health monitors, appliances, instruments, and anything
else you can connect to the Internet, could all become members of
your social network, collect data you care about, and feed it back
to you at just the right time? Nike+ is already doing this for your
body, but every major industry, from healthcare to cars to home
construction, is now building sensors and digital connectivity into
their next generation of products. Companies like Ford, Pepsi,
Verizon, and Procter and Gamble are also using "social
machines" to reach new markets, improve brand/market
awareness, and increase revenues. Social
Machines is the first book for business people,
marketers, product developers, and technologists,
explaining how this trend will change our world, how your business
will benefit, and how to create connected products that customers
love.

* Explains how smart phones and tablets enable Social
Machines

* Describes how digital technology is being "baked
in" to the most unlikely new products--even
wheelchairs.

* Articulates how the "Internet of Things" is
becoming social--and why that's the foundation for
powerful new business models

In the very near future, every great new product will be social.
The next stage of interaction between people and our environment is
upon us.