Social Media Optimization For Dummies (ePub)
(Sprache: Englisch)
Optimize, optimize, optimize to get the most out of your
company's social media presence
As it turns out, social media is good for a lot more than funny
cat videos, memes, and sharing what you're eating for lunch with
the world. As the social media...
company's social media presence
As it turns out, social media is good for a lot more than funny
cat videos, memes, and sharing what you're eating for lunch with
the world. As the social media...
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Optimize, optimize, optimize to get the most out of your
company's social media presence
As it turns out, social media is good for a lot more than funny
cat videos, memes, and sharing what you're eating for lunch with
the world. As the social media sphere continues to grow and be
redefined, it's more important than ever to arm yourself with the
latest information on how you can use it to drive traffic to your
website, raise awareness of your brand, and promote your products
or services. If you're a marketer who has asked yourself how you
can possibly stay afloat in these newly chartered and oft
overcrowded waters, Social Media Optimization For Dummies
serves as your roadmap to smart marketing in the digital age.
So, what is Social Media Optimization (SMO), exactly?
Well, it's comprised of two closely related practices. First, SMO
refers to a set of techniques in which social media is used to
drive traffic to a website and create an interest in a product or
service. Second, SMO concerns the optimization of the social media
presence itself with the goal of building followers, increasing
engagement, and, again, generating interest in a product or
service. Each of these parts supports the other and, when the
channels are managed efficiently, enhances the other's
effectiveness. In this plain English, easy-to-follow guide, you'll
quickly discover how to apply SMO practices to your marketing plan
to accomplish those goals.
* Integrate social media into your website
* Drive traffic to your website
* Build followers and generate a buzz
* Increase engagement with customers
From integrating social media into your website to building your
social media presence to everything in between, Social Media
Optimization For Dummies points your business toward
success.
company's social media presence
As it turns out, social media is good for a lot more than funny
cat videos, memes, and sharing what you're eating for lunch with
the world. As the social media sphere continues to grow and be
redefined, it's more important than ever to arm yourself with the
latest information on how you can use it to drive traffic to your
website, raise awareness of your brand, and promote your products
or services. If you're a marketer who has asked yourself how you
can possibly stay afloat in these newly chartered and oft
overcrowded waters, Social Media Optimization For Dummies
serves as your roadmap to smart marketing in the digital age.
So, what is Social Media Optimization (SMO), exactly?
Well, it's comprised of two closely related practices. First, SMO
refers to a set of techniques in which social media is used to
drive traffic to a website and create an interest in a product or
service. Second, SMO concerns the optimization of the social media
presence itself with the goal of building followers, increasing
engagement, and, again, generating interest in a product or
service. Each of these parts supports the other and, when the
channels are managed efficiently, enhances the other's
effectiveness. In this plain English, easy-to-follow guide, you'll
quickly discover how to apply SMO practices to your marketing plan
to accomplish those goals.
* Integrate social media into your website
* Drive traffic to your website
* Build followers and generate a buzz
* Increase engagement with customers
From integrating social media into your website to building your
social media presence to everything in between, Social Media
Optimization For Dummies points your business toward
success.
Autoren-Porträt von Ric Shreves, Michelle Krasniak
Ric Shreves has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for ComputerWorld magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. Michelle Krasniak is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence.
Bibliographische Angaben
- Autoren: Ric Shreves , Michelle Krasniak
- 2015, 1. Auflage, 360 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119016126
- ISBN-13: 9781119016120
- Erscheinungsdatum: 13.04.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 16 MB
- Mit Kopierschutz
Sprache:
Englisch
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