Social Media Strategy (PDF)
A Step-by-Step Guide to Building your Social Business
(Sprache: Englisch)
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets...
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The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs.
The Framework is distinguished by several elements:
It focuses on building a sustainable use for social media along the business value chain.
It aligns with company strategic objectives and business context.
It identifies key elements to create a strong foundation for social media use in the company.
It separates internal and external social media uses.
It is NOT a technology implementation.
Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
The Framework is distinguished by several elements:
It focuses on building a sustainable use for social media along the business value chain.
It aligns with company strategic objectives and business context.
It identifies key elements to create a strong foundation for social media use in the company.
It separates internal and external social media uses.
It is NOT a technology implementation.
Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
Bibliographische Angaben
- 2013, 1. Auflage, 108 Seiten, Englisch
- Herausgegeben: Kamales Lardi, Rainer Fuchs
- Verlag: VDF HOCHSCHULVERLAG AG
- ISBN-10: 3728135585
- ISBN-13: 9783728135582
- Erscheinungsdatum: 01.08.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 6.78 MB
- Ohne Kopierschutz
Sprache:
Englisch
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