Sold on Radio (PDF)
Advertisers in the Golden Age of Broadcasting
(Sprache: Englisch)
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This...
Leider schon ausverkauft
eBook
58.33 €
29 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Sold on Radio (PDF)“
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.
Autoren-Porträt von Jim Cox
Jim Cox, a leading historian of radio programming, is an award-winning author of numerous books about old time radio. A retired college professor, he lives in Louisville, Kentucky.
Bibliographische Angaben
- Autor: Jim Cox
- 2008, Englisch
- ISBN-10: 0786451769
- ISBN-13: 9780786451760
- Erscheinungsdatum: 23.05.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.95 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Sold on Radio"
0 Gebrauchte Artikel zu „Sold on Radio“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Sold on Radio".
Kommentar verfassen