Sports Publicity (PDF)

Name: Sports Publicity
Brand: Taylor & Francis
SKU: 131812711
Price: 66.99 EUR
Availability: OnlineOnly

A Practical Approach (Sprache: Englisch)

Autor: Joe Favorito

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Effective communications are essential for all sport organisations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator.

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Autoren-Porträt von Joe Favorito

Joe Favorito is a leading consultant in strategic communications, marketing, social media, and public relations, and Adjunct Professor in the School of Professional Studies at Columbia University, USA. Joe runs a widely respected blog on sports marketing and publicity (joefavorito.com) and publishes a weekly industry newsletter with over 40,000 subscribers in over 25 countries.