Storytelling and Market Research (PDF)

Name: Storytelling and Market Research
Brand: Taylor & Francis
SKU: 140285669
Price: 44.49 EUR
Availability: OnlineOnly

A Practical User Guide (Sprache: Englisch)

Autor: C. Frederic John

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Storytelling and Market Research, C. Frederic John

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Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

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Autoren-Porträt von C. Frederic John

C. Frederic John enjoys a global reputation as a strategic researcher with a career spanning over 40 years. He specializes in melding profound insights into concrete recommendations for clients, and in crafting compelling research deliverables using story-telling techniques.