Strategic Brand Management and Development (ePub)

Name: Strategic Brand Management and Development
Brand: Taylor & Francis
SKU: 136077617
Price: 61.49 EUR
Availability: OnlineOnly

Creating and Marketing Successful Brands (Sprache: Englisch)

Autor: Sotiris T. Lalaounis

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This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

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Autoren-Porträt von Sotiris T. Lalaounis

Sotiris T. Lalaounis is a Senior Lecturer in Marketing and Design Management in the Department of Management at the University of Exeter Business School. Following a postgraduate degree in Design and Digital Media from the University of Edinburgh, he worked in design consultancies, and earned his PhD in Design Management from the Centre for Creative Industries at Glasgow Caledonian University. His thesis explored business development issues in the creative industries, and his current research interests include organisational paradoxes, ambidexterity, and creative firms. He is the author of Design Management: Organisation and Marketing Perspectives (Routledge, 2017; Japanese translation, 2020).