Strategic Corporate Communication (PDF)
(Sprache: Englisch)
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way...
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This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.
This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
Autoren-Porträt von Richard Stanton
Dr Richard Stanton has taught corporate strategic communication at the University of Sydney and Temple University, Philadelphia.
Bibliographische Angaben
- Autor: Richard Stanton
- 2017, 1. Auflage, 210 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1137544082
- ISBN-13: 9781137544087
- Erscheinungsdatum: 16.09.2017
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- Größe: 1.91 MB
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Sprache:
Englisch
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