Strategic Hospitality Leadership (PDF)

Doing business in the tourism and hospitality scene in Asia can be
very interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry in
Asia. Strategic Hospitality Leadership makes a useful
contribution, providing the first specialized approach to the
business of hospitality in Asia.

The book is an invaluable resource of reference and insightful
compendium by contributors who are the Cornell School of
Administration's alumni, the Cornell-Nanyang Institute of
Hospitality Management faculty, and members of its Joint Advisory
Board. Their varied backgrounds and profound appreciation of the
complexities in building enterprises from the ground up, or
expanding an on-going business organization are the types of
first-hand knowledge and perspective that is beneficial,
informative, and inspirational to industry veterans and students
alike. These contributors include chief executives and senior
management of hotels and resorts, serviced apartments, restaurants,
and food and beverage groups, who have been successful in
Asia.

Strategic Hospitality Leadership provides readers with
the collective wisdom of these successful top executives on a range
of topics including brand management, strategic direction, service,
marketing, human resource, crisis management, business growth,
leadership, portfolio management, best practices, and development.
The book will help current and future leaders address major issues
that are being and will continue to be confronted in the
hospitality industry in Asia, and aims to increase the success of
new entrants into Asia.