Strategic Hospitality Management (ePub)
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Strategy can be explored from a variety of different perspectives and there are many definitions of what strategy is. It is important to understand these different strategic perspectives so as to gain an holistic understanding of strategy formulation and implementation. It is often the case that the opening chapter of any generic strategy textbook will include an initial definition and interpretation of strategy. An analysis of the macro environment is crucial in determining the factors which have a direct impact and/or might influence the strategic direction of an organisation. A number of different concepts can be used to analyse the external macro environment in an attempt to identify those factors, which might have an impact upon the organisation, both in terms of being a threat or an opportunity. This book offers a comprehensive analysis of modern trends in hospitality industry. Every care has been taken to include material in accordance with the course contents of the students at various level of their studies.
- Autor: Ajay Kaul
- 2012, 246 Seiten, Englisch
- Verlag: Centrum Press
- ISBN-10: 9354122590
- ISBN-13: 9789354122590
- Erscheinungsdatum: 30.06.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.25 MB
- Mit Kopierschutz
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