Strategic Luxury Management (ePub)

Name: Strategic Luxury Management
Brand: Taylor & Francis
SKU: 140410666
Price: 50.99 EUR
Availability: OnlineOnly

Value Creation and Creativity for Competitive Advantage (Sprache: Englisch)

Autor: David Millán Planelles

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Strategic Luxury Management, David Millán Planelles

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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to...

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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

Autoren-Porträt von David Millán Planelles

David Millán Planelles is Adjunct Professor of Strategy at IE Business School, Spain, and Adjunct Professor at the International University of Monaco. He creates teaching materials for the strategy of luxury and creativity-driven firms and was awarded the European Foundation of Management Development (EFMD) best case of the year in 2017.