Strategic Public Relations Writing (ePub)

Name: Strategic Public Relations Writing
Brand: Taylor & Francis
SKU: 143956001
Price: 76.49 EUR
Availability: OnlineOnly

Proven Tactics and Techniques (Sprache: Englisch)

Autoren: Jim Eggensperger , Jeanne Salvatore

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Strategic Public Relations Writing, Jim Eggensperger, Jeanne Salvatore

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Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.

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Bestellnummer: 143956001

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Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.

Autoren-Porträt von Jim Eggensperger, Jeanne Salvatore

Jim Eggensperger taught at Iona College, USA, for 18 years and is an Adjunct Professor there in the Department of Mass Communication and Adjunct Professor in the College of Business and Communications at Brenau University, USA.

Jeanne M. Salvatore is Assistant Professor in the Advertising & Marketing Communications program in the School of Business & Technology at Fashion Institute of Technology in New York, USA and Adjunct Professor in the Department of Media and Communications Arts at City College in New York, USA.