Strategic Sales and Strategic Marketing (ePub)
The evolution of the traditional sales function into a strategic capability mandates renewed attention to the link between strategic marketing and the emerging field of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.
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The evolution of the traditional sales function into a strategic capability mandates renewed attention to the link between strategic marketing and the emerging field of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.
Dr Nikala Lane is Associate Professor in Marketing and Strategy at Warwick Business School, the University of Warwick, UK. She was previously at Cardiff University as Senior Research Associate. She has published widely on management, marketing and sales topics and is co-author of Strategic Customer Management (Oxford University Press, 2009).
- 2013, 152 Seiten, Englisch
- Herausgegeben: Nikala Lane
- Verlag: Taylor & Francis
- ISBN-10: 1317982274
- ISBN-13: 9781317982272
- Erscheinungsdatum: 18.10.2013
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- Dateiformat: ePub
- Größe: 2.05 MB
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