Success factors for market penetration in CIS countries (PDF)

Inhaltsangabe:Abstract:
When investment businesses decide on pursuing a course of market penetration into CIS countries, there is unfortunately now prescribed way for them to follow. They have to plan and implement their entry into the international market according to criteria which they themselves have decided on. They have to ask themselves several questions. Why are we planning to invest in a foreign country? What are our motives and goals with regard to market penetration? In which country we will invest? Which countries should be penetrated first? When will this process begin? Which forms of market penetration should we chose?
The main objective of this study is to identify success factors for market penetration with regard to CIS countries. The model for investment businesses is used to define possible entry strategies into the CIS markets, and to analyse these theoretically and empirically.
This paper looks closely at investment possibilities in Russia and in three of the CIS countries: the Ukraine, Moldavia and the Republic of Belarus. This study examines the experiences of 26 companies who have penetrated the markets in CIS countries. Inhaltsverzeichnis:Table of Contents:
Executive Summary1
Table of Contents2
List of Figures5
List of Abbreviations7
1.Introduction8
1.1Objectives8
1.2Delimitations9
1.3Methodology9
2.Target of Penetration10
3.Investment Business11
4.Deciding Which Markets to Penetrate13
4.1PEST Analysis of Basic Conditions of Foreign Markets13
4.1.1Political and Legal Conditions13
4.1.2Economical Conditions14
4.1.3Socio-Cultural Conditions15
4.1.4Technological Conditions16
4.2General and Detailed Analysis16
4.3PEST Analysis of Russia18
4.3.1Political and Legal Conditions18
4.3.2Economical Conditions19
4.3.3Socio-Cultural Conditions23
4.3.4Technological Conditions24
4.4Russia as a Bridge to the CIS Countries24
4.5PEST Analysis of the Ukraine26
4.5.1Political and Legal Conditions26
4.5.2Economical Conditions27
4.5.3Socio-Cultural Conditions28
4.5.4Technological Conditions28
4.6PEST Analysis of the Republic of Belarus28
4.6.1Political and Legal Conditions28
4.6.2Economical Conditions29
4.6.3Socio-Cultural Conditions30
4.6.4Technological Conditions30
4.7PEST Analysis of Moldavia31
4.7.1Political and Legal Conditions31
4.7.2Economical Conditions31
4.7.3Socio-Cultural Conditions32
4.7.4Technological Conditions33
4.8Conclusion33
5.Timing of Market Penetration34
5.1International Timing [...]