The Connected Customer (PDF)

Marnik G. Dekimpe (Ph.D., UCLA) is Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at the Catholic University Leuven (Belgium). His work has been published in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Econometrics, among others. He has won best-paper awards at Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the International Journal of Research in Marketing (1997, 2001, 2002), and Technological Forecasting and Social Change (2000). As of October 2009, he becomes the editor of the International Journal of Research in Marketing. He also serves on the editorial board of Marketing Science, the Journal of Marketing Research, the Journal of Marketing, the Journal of Interactive Marketing, and Marketing Letters. He is an Academic Trustee with both the Marketing Science Institute and AiMark.

Els Gijsbrechts is Professor of Quantitative Marketing at Tilburg University, the Netherlands. She received a PhD in Applied Economic Sciences from the University of Antwerp, and previously held positions at the University of Antwerp, FUCAM and the Catholic University of Leuven. She is Area Editor for the International Journal of Research in Marketing - the official journal of the European Marketing Academy. Her research focuses on modeling consumers' shopping behavior and their responses to retailer and manufacturer decisions such as shelf layout, price (promotions), branding, stock-outs and assortment decisions. She has been involved in research and teaching programs for various companies, such as GfK, Janssen Pharmaceutica, Heineken and Delhaize - to name just a few. Her research has been published in leading journals like the Journal of Marketing Research, the International Journal of Research in Marketing, and the Journal of Retailing, and received several nominations, such as those for the IJRM Best Paper Award, the Davidson Award, and the William O'Dell Award.

Rik Pieters is professor of marketing at Tilburg University and guest professor at the R.H. Smith School at University of Maryland. He holds a PhD in psychology from the University of Leiden. His work has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Pint Bulletin, Journal of Personality and Social Psychology, Journal of the American Statistical Association, among others. He is an area editor of Journal of Marketing Research. Together with Michel Wedel he organized the first conference on Visual Marketing at the University of Michigan. His research interests are effectiveness of marketing communication, the social and cognitive psychology of consumer behavior, visual marketing. When not doing research he collects data in various fields.