The Digital Marketer (PDF)

Big data. Digital loyalty programs. Predictive analytics.
Contextualized content. Are you ready?

These are just a few of the newest trends in digital marketing
that are part of our everyday world. In The Digital Marketer:
Ten New Skills You Must Learn to Stay Relevant and
Customer-Centric, digital marketing guru Larry Weber and
business writer and consultant Lisa Leslie Henderson explain the
latest digital tools and trends used in today's marketing
initiatives. The Digital Marketer explains:

* The ins and outs of this brave new world of digital
marketing

* The specific techniques needed to achieve high customer
engagement

* The modern innovations that help you outperform the
competition

* The best targeting and positioning practices for today's
digital era

* How customer insights derived from big and small data and
analytics, combined with software, design, and creativity can
create the customer experience differential

With the authors' decades of combined experience filling its
pages, The Digital Marketer gives every marketer the tools
they need to reinvent their marketing function and business
practices. It helps businesses learn to adapt to a customer-centric
era and teaches specific techniques for engaging customers
effectively through technology. The book is an essential read for
businesses of all sizes wanting to learn how to engage with
customers in meaningful, profitable, and mutually beneficial
ways.