The Dynamics of Persuasion (PDF)

Name: The Dynamics of Persuasion
Brand: Taylor & Francis
SKU: 148161309
Price: 114.99 EUR
Availability: OnlineOnly

Communication and Attitudes in the 21st Century (Sprache: Englisch)

Autor: Richard M. Perloff

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The Dynamics of Persuasion, Richard M. Perloff

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The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

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The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

Autoren-Porträt von Richard M. Perloff

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.