The End of Copycat China (ePub)

China's changing course, and sustainable success requires a
shift in strategy

The End of Copycat China helps business executives and
investors understand how China's economy is shifting from one based
on heavy investment to one on services and consumption by providing
insight that help shape effective strategy. Drawing from over
50,000 interviews with entrepreneurs, venture capitalists, private
equity investors, private Chinese companies, and multinationals,
this book describes how Chinese firms are increasingly focused on
innovation rather than copying what worked in America and how
consumers are evolving with their hopes, dreams and aspirations.
China's growth model of the last three decades is becoming
increasingly ineffective, as relying on heavy investment and
exports is becoming less and less feasible. Fifty percent of
China's growth in 2013 stemmed from consumption, the government is
establishing a Free Trade zone in Shanghai and ending the dominance
of state-owned enterprises. This book provides a roadmap for
companies and investors looking to navigate these changes and
capture emerging trends, with deep insight and practical guidance
on what innovation looks like in the new China.

* Survey the development of innovation taking place in China's
economy, from an insider's perspective

* Consider the changes that must take place to shore up the
broken growth model

* Examine the consumer trends emerging in the midst of rapid
market evolution

* Understand how China's rise will impact its neighbors like
Japan, Vietnam, Indonesia, and Cambodia

China's dramatic shift toward consumption presents a tremendous
opportunity for foreign business, but traditional tactics are
outdated at best, financially fatal at worst, as local competitors
focus on innovation and move up the value chain and as consumers
look for new brands and categories to spend money on. New
strategies are needed to keep pace with the changing regulatory and
consumer environments, and "business as usual" won't get very far.
The End of Copycat China is the business guide to this
emerging market, with expert guidance from the inside.