The Essentials of Marketing Research (ePub)
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
Robert Stevens is the John Massey Endowed Professor of Business at John Massey School of Business, Southeastern Oklahoma State University, USA.
Bruce Wrenn is the Colson Endowed Chair Professor of Marketing at the School of Business Administration, Andrews University, USA.
David Loudon is Professor of Marketing at the Brock School of Business, Samford University, USA.
- Autoren: Lawrence Silver , Robert E. Stevens , Bruce Wrenn , David L. Loudon
- 2012, 3. Auflage, 376 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136593233
- ISBN-13: 9781136593239
- Erscheinungsdatum: 12.11.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 4.55 MB
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