The Experience Effect For Small Business (ePub)
Big Brand Results with Small Business Resources
(Sprache: Englisch)
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human...
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As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist Jim Joseph calls this the experience effect.
In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do.
Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes The Experience Effect For Small Business a timely and compelling read, particularly now.
Filled with practical advice and real-life examples that will resonate with readers, The Experience Effect For Small Business teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do.
Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes The Experience Effect For Small Business a timely and compelling read, particularly now.
Filled with practical advice and real-life examples that will resonate with readers, The Experience Effect For Small Business teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Autoren-Porträt von Jim Joseph
Jim Joseph is an award winning marketing master who has specialized in building consumer brands and agency businesses across virtually every consumer category. His impressive client list includes blockbusters like Kellogg’s, Kraft, Cadillac, Tylenol, Clean & Clear and Walmart. As President and Partner of Lippe Taylor, a full services agency dedicated to marketing to women in categories that include health, beauty, shopping, fashion, and home, Jim has the expertise and experience to consistently create seamless brand experiences and brand messaging.Jim is a graduate of Cornell University and has an MBA from Columbia University. Fulfilling a lifelong dream (aside from writing), Jim teaches a course in marketing at New York University modeled after his first book, The Experience Effect which won a silver medal for best marketing book at the Axiom Book Awards. His blog, jimjosephexp.com, has an impressive following. He is also a regular contributor in trade publications like Ad Age, Adweek, and PR News.
Bibliographische Angaben
- Autor: Jim Joseph
- 2011, Englisch
- ISBN-10: 1600052096
- ISBN-13: 9781600052095
- Erscheinungsdatum: 17.11.2011
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eBook Informationen
- Dateiformat: ePub
- Größe: 1.30 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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