The Future of Purpose-Driven Branding (ePub)

Name: The Future of Purpose-Driven Branding
Brand: Morgan James Publishing
SKU: 144927364
Price: 10.49 EUR
Availability: OnlineOnly

Signature Programs that Impact & Inspire Both Business and Society (Sprache: Englisch)

Autor: David Aaker

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The Future of Purpose-Driven Branding, David Aaker

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Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteeringthe world needs their resources and agility to address...

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As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:

Create a purpose and culture that nurtures social and environmental efforts
Create signature programs to carry that message
Build strong signature brands in part with five branding Must Dos
Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.

Autoren-Porträt von David Aaker

Hailed the Father of Modern Branding, David Aaker is Vice Chairman of Propheta consultancy that helps clients unlock uncommon growth in the face of disruptionand the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker's writing can be found on Prophet's blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.

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Bibliographische Angaben

Autor: David Aaker
2022, Englisch
Verlag: Morgan James Publishing
ISBN-10: 1631959891
ISBN-13: 9781631959899
Erscheinungsdatum: 06.09.2022

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
Größe: 2.22 MB
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Sprache:

Englisch

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