The Innovator's Field Guide (PDF)

A step-by-step guide to successfully transforming any
organization

It is well recognized that succeeding at innovation is
fundamental in today's hyper-competitive global marketplace. It is
the only way to outperform current and emerging competitors
sustainably. But what we call "innovation" is
messy and difficult and too often lacks the rigor and discipline of
other management processes. The Innovator's Field Guide: Market
Tested Methods and Frameworks to Help You Meet Your Innovation
Challenges changes that. It is a practical guide that
moves beyond the "why" to the "how" of
making innovation happen, for leaders and practitioners inside
organizations of all sizes.

Written by two pioneers in the field of embedding innovation in
organization, The Innovator's Field Guide focuses on
the most pressing innovation problems and specific challenges
innovation leaders will face and offers concrete solutions, tools,
and methods to overcome them.

* Each chapter describes a specific innovation challenge and
details proven ways to address that challenge

* Includes practical ideas, techniques, and leading
practices

* Describes common obstacles and offers practical
solutions

Any leader or professional who needs concrete
solutions--right now--to the critical challenges of
innovation will find invaluable aid in the practical,
easy-to-understand, and market-tested approaches of The
Innovator's Field Guide.