The Instigatory Theory of NGO Communication / Organisationskommunikation (PDF)
Strategic Communication in Civil Society Organizations
(Sprache: Englisch)
By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC)....
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By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.
The content
. Strategic communication and NGOs
. Logics and management
. NGOs and social theory: social and economic dimensions
. Fundraising
. Volunteering
. Civic relations and social change
. Students and lecturers in the field of public relations, sociology, economics, management and communication
. Practitioners in NPOs, NGOs and civil society organizations
The author
Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.
Autoren-Porträt von Evandro Oliveira
Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.
Bibliographische Angaben
- Autor: Evandro Oliveira
- 2019, 1st ed. 2019, 262 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3658268581
- ISBN-13: 9783658268589
- Erscheinungsdatum: 31.05.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 6.03 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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