The Marketing / Accounting Interface (ePub)

Name: The Marketing / Accounting Interface
Brand: Taylor & Francis
SKU: 130657098
Price: 61.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Schreiben Sie einen Kommentar zu "The Marketing / Accounting Interface".

Merken

Mehr zum Inhalt Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 130657098

eBook (ePub) 61.99 €

Download bestellen

Verschenken

30 DeutschlandCard Punkte sammeln

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „The Marketing / Accounting Interface (ePub)“

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. This book was originally published as a special issue of the Journal of Marketing Management.

Autoren-Porträt

Robin Roslender is Professor of Accounting and Finance at the University of Dundee, UK, where he is also Director of Research in the School of Business. He pursues research interests in both mainstream and critical accounting, with most of his contributions in the field of managerial accounting. His work at the marketing/accounting interface dates back to the mid 1990s. Since 2008 he has been the Editor of the Journal of Human Resource Costing and Accounting.

Richard M.S. Wilson is Professor of Business Administration and Financial Management (Emeritus) at Loughborough University, UK. He holds degrees and professional qualifications in both marketing and accounting, has held academic and commercial appointments in each of these subject areas, and has published extensively on their interface as well as in the fields of marketing and accounting more broadly. He is the founding Editor of Accounting Education: an international journal (of which he is currently Editor-in-Chief).