The Marketing-Sales-Finance Triangle (PDF)

Name: The Marketing-Sales-Finance Triangle
Brand: Gabler, Betriebswirt.-Vlg
SKU: 29843086
Price: 53.49 EUR
Availability: OnlineOnly

An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors (Sprache: Englisch)

Autor: Dirk Weissbrich

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The Marketing-Sales-Finance Triangle, Dirk Weissbrich

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Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned work together in organizations. Building on 78 face-to-face interviews with managers from all three functions, Dirk Weissbrich explores the marketing-sales-finance triangle (MSF-triangle), and identifies and describes eight key interaction fields and decision areas. The author analyses each function's value adding role in the MSF-triangle and explains why an effective cooperation between marketing, sales, and finance is crucial for company success. Furthermore, managerial challenges and fundamental changes in management practices of the MSF-triangle are discussed.

Autoren-Porträt von Dirk Weissbrich

Dr. Dirk Weissbrich finished his doctoral degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now works as a market research manager in the financial services industry.