The Media Economy (PDF)

Name: The Media Economy
Brand: Taylor & Francis
SKU: 150899297
Price: 92.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Alan B. Albarran

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This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

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Autoren-Porträt von Alan B. Albarran

Alan B. Albarran is Professor Emeritus of Media Arts at the University of North Texas, USA. He is internationally recognized as one of the leading scholars in the field of Media Management and Economics and is a former editor of the Journal of Media Economics and the International Journal for Media Management. He is also a co-editor of the Handbook of Media Management and Economics, 2nd edition (Routledge, 2018).