The Social Media MBA (ePub)
Your Competitive Edge in Social Media Strategy Development and Delivery
(Sprache: Englisch)
It's a fact that companies so far have only scratched the surface
of what can be achieved with social media.
Whatever continent, industry, company size, current degree of
social media adoption or your job title, the purpose of this book
is to inspire...
of what can be achieved with social media.
Whatever continent, industry, company size, current degree of
social media adoption or your job title, the purpose of this book
is to inspire...
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It's a fact that companies so far have only scratched the surface
of what can be achieved with social media.
Whatever continent, industry, company size, current degree of
social media adoption or your job title, the purpose of this book
is to inspire you to see how you can raise the bar further to reap
new rewards. It will give you the tools to make a difference to
your organisation's social media strategy development and delivery
going forward.
In addition it will also give you more intellectual support and
confidence to discuss social media on a higher level with peers,
inspire colleagues or negotiate and create support for increased
investments from your leadership team.
In The Social Media MBA editor Christer Holloman has
crowd sourced 15 thought leaders from 4 continents to offer an
exceptional educational programme written for experienced social
media professionals just like you.
In addition, learn through cases studies produced by the social
leaders at these brands:
ARM by Kerry McGuire Balanza - Director of Strategic
Marketing
Aviva by Jan Gooding - Global Brand Director
Dell by Stuart Handley - Communications Director
Evans Cycles by Will Lockie - Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton - Brand
Marketing Manager
Kodak by Madlen Nicolaus - Social Media Manager
Phillips by Hans Notenboom - Global Director B2B
Online
Sage by Cath Sheldon - Online PR Specialist
There is more, connect with the co-authors and other readers by
joining The Social Media MBA Alumi group, visit href="http://www.socialmedia-mba.com/">http://www.socialmedia-mba.com
or search or the group on LinkedIn to stay updated on the latest,
ask questions or join the discussions.
of what can be achieved with social media.
Whatever continent, industry, company size, current degree of
social media adoption or your job title, the purpose of this book
is to inspire you to see how you can raise the bar further to reap
new rewards. It will give you the tools to make a difference to
your organisation's social media strategy development and delivery
going forward.
In addition it will also give you more intellectual support and
confidence to discuss social media on a higher level with peers,
inspire colleagues or negotiate and create support for increased
investments from your leadership team.
In The Social Media MBA editor Christer Holloman has
crowd sourced 15 thought leaders from 4 continents to offer an
exceptional educational programme written for experienced social
media professionals just like you.
In addition, learn through cases studies produced by the social
leaders at these brands:
ARM by Kerry McGuire Balanza - Director of Strategic
Marketing
Aviva by Jan Gooding - Global Brand Director
Dell by Stuart Handley - Communications Director
Evans Cycles by Will Lockie - Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton - Brand
Marketing Manager
Kodak by Madlen Nicolaus - Social Media Manager
Phillips by Hans Notenboom - Global Director B2B
Online
Sage by Cath Sheldon - Online PR Specialist
There is more, connect with the co-authors and other readers by
joining The Social Media MBA Alumi group, visit href="http://www.socialmedia-mba.com/">http://www.socialmedia-mba.com
or search or the group on LinkedIn to stay updated on the latest,
ask questions or join the discussions.
Inhaltsverzeichnis zu „The Social Media MBA (ePub)“
Preface vii Part I Foundation 1 1 Quick Recap 3 2 Bridging the Social Media Gap 15 Part II Strategy Development 27 3 Inspiring and Facilitating Creativity 29 4 The Rise of Branded Content 39 5 Power of Integration 49 6 Intent is the New Demographic 63 7 Targeting the Easily Infl uenced Not the Highly Influential 75 Part III Strategy Delivery 89 8 Your Best Advocates 91 9 The Profit Manifesto 101 10 Social Media Business Engineering 117 11 Power Struggles of the Advocate Age 131 Part IV Case Studies 145 12 ARM 147 13 Aviva 153 14 Dell 157 15 Evans Cycles 163 16 GlaxoSmithKline 167 17 Kodak 173 18 Royal Philips Electronics 179 19 Sage 185 Part V The Future 191 20 The Ethnocentric Bias 193 21 Digital Dragons, Elephants and Tigers 205 22 Design Thinking and Social Media 221 23 God Technology 235 Conclusion 245 Biographies 247 Index 259
Autoren-Porträt von Christer Holloman
Christer Holloman, is Head of Product/VP Commercial Strategy at The Digital Property Group. He is a Sky News Reporter and regular panel expert commentator for Sky News. He has just received an accolade from the London Evening Standard as "one of London's Top 25 Most Influential Individuals within New Media", as well as Industry Winner of The Telegraph's Digital Award for 2011.
Bibliographische Angaben
- Autor: Christer Holloman
- 2011, 1. Auflage, 256 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119967236
- ISBN-13: 9781119967231
- Erscheinungsdatum: 19.12.2011
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- Dateiformat: ePub
- Größe: 1.77 MB
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Sprache:
Englisch
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