The Unauthorized Guide to Doing Business the Simon Cowell Way (PDF)

The Life and times of Simon Cowell. One: Know Your Industry. Simon Cowell's status as one of the most powerful men in the record industry has been achieved on the back of a recent run of TV shows, but he spent many years learning the music business from the bottom up. Two: Know Your Audience. Successful marketing depends on a close and intimate knowledge of your target consumers and what they want. Over the years, Cowell has honed his market research methods. Three: Harness the Power of the Crowd. With X Factor, American Idol and Got Talent, Cowell has harnessed the power of the crowd to find and develop bankable artists. Four: Think Big, Think Lateral. Cowell's latter-day business model is elegantly simple but the execution of his plans has required ambitious thinking and a strategy that spans music, television and new media. Five: Develop International Formats. Successful television formats can be sold around the world and Cowell has been quick to exploit the potential of his own creations. Six: Work with Partners. Despite his public image as a freewheeling maverick, Cowell's business success has been based on long-term collaboration with partners. Seven: Tell it Like it Is. Cowell's talent for plain speaking has served him well as a television personality and it is not an act. The Simon Cowell brand reflects his approach to life and business. Eight: Manage the Talent. The acts signed to Cowell's record label represent some of his most valuable assets. He takes care to steer their careers in a successful direction. Nine: Learn to Roll with the Punches. Cowell has seen his fair share of setbacks but he has always bounced back and moved his career forward. Ten: Get Your Name on the Title. By assuming a leadership role and owning assets Cowell has been able to do things his own way while earning a lot of money. How to do Business the Simon Cowell Way. The Last Word. Notes. Index. About the Author.

Trevor Clawson is a freelance business journalist specialising in fast growth companies, management, new media, technology and marketing. His work has appeared in the Guardian, the Independent, the Sunday Times, the Mail on Sunday, Director magazine, Growing Business magazine and Revolution. Prior to going freelance he edited a business teletext news service for BBC World television and two magazines--e.Business and PLC Director. He is the author of two books: How to Grow Your Own Business (Crimson) and Business the Jamie Oliver Way (Capstone).

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