Understanding Y (PDF)

The ultimate expose of the Misunderstood Millennials

Understanding Y is a fresh and incisive book that offers
a better understanding, appreciation and awareness of the
Millennial generation. In this groundbreaking work, author Charlie
Caruso has amassed a diverse array of papers, articles and journals
from prominent individuals, noted entrepreneurs and bestselling
authors who collectively explore how Gen Y thinks, interacts and
works. Understanding Y gives insight into the generation and
examines their motivations and passions.

Understanding Y: #andYyoushould provides a refreshingly
comprehensive and candid account of the current disconnect between
reality and perception surrounding the Millennial cohort.

The impressive list of contributors and collaborators each bring
their unique insight to explore the myths, facts and motivators
behind this generation. Contributors include notables such as David
Burstein, author of Fast Future: How the Millennial Generation
is Shaping Our World, Ryan Heath, author of Please F* Off:
It's Our Turn Now, Bernard Salt, author, demographer and social
commentator; and many more.

* Discover how to motivate, lead, inform, educate, integrate and
collaborate with Millenials

* Learn what experts have to share about the psychology that
drives Millenials

* Uncover the motivators and passions that excite this
up-and-coming generation

This is a book that offers anyone who interacts with the
Millennial generation a humorous, educational, statistical,
theoretical and conversational journey for connecting with Gen
Y.