Using Social Marketing for Public Emergency Preparedness (ePub)

Name: Using Social Marketing for Public Emergency Preparedness
Brand: Taylor & Francis
SKU: 69305325
Price: 49.49 EUR
Availability: OnlineOnly

Social Change for Community Resilience (Sprache: Englisch)

Autor: Nancy Meyer-Emerick

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Using Social Marketing for Public Emergency Preparedness, Nancy Meyer-Emerick

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Using Social Marketing for Public Emergency Preparedness applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and...

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Using Social Marketing for Public Emergency Preparedness applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Autoren-Porträt von Nancy Meyer-Emerick

Nancy Meyer-Emerick is an Associate Professor of Public Administration at Cleveland State University (CSU). Prior to joining the CSU faculty in 1999, she worked in local government in Florida, primarily in public works and environmental health. Her research interests include organizational behavior, emergency preparedness, and environmental health.

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Bibliographische Angaben

Autor: Nancy Meyer-Emerick
2015, 126 Seiten, Englisch
Verlag: Taylor & Francis
ISBN-10: 1317420497
ISBN-13: 9781317420491
Erscheinungsdatum: 11.08.2015

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Dateiformat: ePub
Größe: 0.94 MB
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