Visual Communication Theory and Research (PDF)

Author Shahira Fahmy: Shahira Fahmy is Associate Professor in the School of Journalism at the University of Arizona, USA.
Author Mary Angela Bock: Mary Angela Bock is Assistant Professor at the University of Texas, Austin, USA.
Author Wayne Wanta: Wayne Wanta is Professor and Chair of the Department of Journalism at the University of Florida, USA.

"Visual communication research is influenced by so many disciplines - psychology, sociology, cognitive science, history and others - that it has been challenging for students to get a broad, comprehensive overview. Visual Communication Theory and Research provides easy access to the topic by categorization according to one of the communication field's most durable models. While each chapter describes dozens of studies to illustrate distinctive theoretical or conceptual threads, commentary at the start and end of the book bind the chapters into a broader narrative that authenticates the central thesis of the book - that visual communication research has come of age and that its focus is of increasing importance in a technological society." - James D. Kelly, Associate Professor and Director of the Honors Program, Indiana University School of Journalism, Indiana University, USA

"There is no one book, no one work that provides the breadth and depth of understanding the realities and underpinnings of visual media as Fahmy, Bock, and Wanta do here. They are the best people to provide a foundation for understanding visual media for graduate and undergraduate students . . . and the general public." - Jack Zibluk, Professor and Chair of Mass Media, Southeast Missouri State University, USA

"For more than three decades there have been calls to give greater attention to visual communication in mass communication research. The responses to those calls have come from many directions and often have been disconnected and fragmentary. This is not surprising given the trans-disciplinary origins and nature of visual communication and visual culture studies. Visual Communication Theory and Research successfully explores and maps much of the burgeoning visual communication work evident in mass communication and photojournalism studies: identifying key theoretical sources for thinking about photography and visual imagery in mass media and news, outlining predominant