WEAR ME BEAUTIFUL (ePub)

The aim of the study was to enlighten the knowledge of color and its application
in selection of clothes. Any color in a dress looks nice if it is appropriate to the wearer's
skin tone and it looks becoming. The colors should be right for day wear and evening
wear. This particular book will be presenting findings of both Day and Evening Wear.
Color is one of the most important elements in Fashion. Fashion is color; color is
fashion, giving feeling and emotion to every changing trend and is an essential part of our
everyday life. Color is perhaps the first element that we register when we view something
for the first time. Color is usually first to attract us to clothing. Color selection in clothes
is very personal and each of us has a color or colors in which we think we look best.
It was observed by the researcher through the pilot study that the age group
between 20 to 30 years in women is very crucial, they have their own wardrobe demands,
their choices in color selection are random and based on trends and mostly on others
opinion. They need color guidance for day wear and evening wear. However, this
reference is applicable to women above 30 years of age as well. Hence, under the study,
'A STUDY OF COLOR SELECTION FOR CLOTHING AS PER SKIN-
TONE'(Reference of Skin-Tones taken from Donna Fujji's Skin Tone palette of 10 Warm
and 10 Cool skin colors).I have tried to give proper color palette for each of the seven
identified skin tone from the sample size of 500 women with a vocabulary of 101 colors
(Reference taken from Jean Allen's 29 basic and 101 Color Vocabulary) which were
matched with Pantone Shade Cards and same were dyed in cotton and silk fabrics for this
study by the Researcher.
22
One of the main objectives of this research is to address misconceptions that women have
regarding skin tones and suitable colors for clothing for day wear and evening wear and
provide an opportunity of enhancement of self-image.
Since the study is based on skin tones of the women, firstly each of the 500
women's skin tone was identified with skin tone scale and with the data analysis seven
skin tones were identified on the majority ratio. Here the Hair color and color of eyes
being constant as black brown. The second aspect was the vocabulary of color; it was
matched with Pantone Shade Cards then dyeing them in exact shade in cotton and silk
fabrics.
This book hopes to provide suggestions, information and an opportunity to every
woman in India to enhance self-image, look beautiful and attractive in the colors she
wears